I’m Really Big in Canada.
Actually, not really, but thanks to Montreal’s CJAD radio station, and talk show host, Peter Anthony Holder, I landed my very first on air interview. Feel free to take a listen. I find it particularly awesome that the segment opens with Herbie Hancock.
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Tips from a Reliable Source.
Cory Doctorow of Boing Boing recently wrote the below article for Information Week. If you are remotely interested in having bloggers write about you, it is well worth the 5 minute read. I have provided just the first few paragraphs along with a link at the bottom if you’d like to access the full article.
17 Tips For Getting Bloggers To Write About You
One of the best ways to get publicity and generate buzz is to get bloggers to write about what you’re doing. Boing Boing co-author Cory Doctorow provides some tips on making it easy for bloggers to point to you.
By Cory Doctorow
InformationWeek
I edit a blog, Boing Boing, that’s pretty darn popular (Technorati says we’re one of the five most popular blogs), so there are a lot of people who try to get me to write about their stuff. That’s cool — I love getting good suggestions for things to write about. I couldn’t find everything on my own.But often I can’t write about the tips people send me, because the people who posted the material did something crazy to make life tough for bloggers. I suppose that if you’re aiming for obscurity, that could be a feature, but if you’ve put up a Web site because you want people to find out about your stuff, then being blogger-unfriendly is most certainly a bug.
What makes a site blogger-unfriendly? I’ve been keeping a list for the past couple of months. These are simple design and deployment mistakes that kept me from picking up a link and reposting it where millions might find it. Here’s the list, a kind of anti-checklist for anyone who’s spending money and time trying to get a message out:
Have a link. Seriously: if you want bloggers to link to you, you need to have something linkable. Your upcoming TV show, protest march, product or soccer tournament is literally unbloggable unless you put it on the Web somewhere first.
Have a permanent link. Don’t just change the front page of your site every time a new speaker for your speaker-series in announced. A blogger who links to the front page of your site today in a post about the upcoming address by Philo T Farnsworth, wants that link to stay good for in the future, and not point to the upcoming address by Paris Hilton when you change it next week. Put up a separate, permanently linkable page for everything you want to get blogged.
For Doctorow’s 15 other useful tips, click here!
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